A meeting lounge inside a trade show venue

SERVICE GUIDE · SCAILOUT TEAM

You have the voucher —so what do you prepare first?

The order to work through once the award comes in

Once the award notice arrives, the next step is often less clear than the application was.

Getting selected was the big task. Now the budget is there, and either you don't know what to do first, or everything lands at once.

The show is roughly decided. You can start looking at booths and production.

What usually isn't settled is who you need to meet at this show, and what has to happen before you meet them.

Being awarded a voucher doesn't finish the preparation for you.

Once the budget exists, you still have to decide where it goes, who owns which task, and who you are going to meet and why.

This piece sets out what to look at first when preparing overseas show sales after an export voucher award.

Start with the conditions of your own programme

The export voucher scheme lets selected companies choose the export support services and providers they need.

The official service categories include trade shows, events and overseas sales support.

Support limits, co-payment ratios and programme periods vary by programme, so check your award notice and agreement first.

At the start, two things are enough.

how much budget you can use
by when it has to be spent and settled

Once you know those two, the rest becomes a question of order.

Then decide who you are meeting at this show

A booth appears once you sign for it. Material appears once you have it made.

Who you meet, and what you talk about, has to be prepared separately.

In practice, preparing for a show throws up work like this.

deciding what you want to confirm at this show
narrowing down which exhibitors to approach
finding the right person and reaching out in advance
getting meetings into the diary
capturing what was said on site
picking the conversation back up after you return

It helps to first work out how much of that the team can cover.

If someone internal can take it, take it.

If there is no one, or no time, separate those items out early.

Phase	What actually has to happen	What usually slips
Before	goals, exhibitor research, shortlisting, contacting the right people, booking meetings	pre-outreach and scheduling
On site	running the booth, holding meetings, sorting out who you met, capturing the conversation	meeting notes and the daily write-up
After	sending material, answering follow-up questions, proposing second meetings, managing leads	follow-up

This table does not represent export voucher support categories.

It is closer to a way of checking who has to do what at this show.

Work out the tasks before you split the budget

After an award it is easy to start with how to divide the money.

But if you allocate from the items with visible price tags first — booths, production — the work people have to do by hand gets pushed back.

So it helps to change the order.

Write down what this show actually requires.
Assign each task.
Pull out what the team cannot cover.
Work out the external support and cost that needs.
Then check which of those items the voucher can be used for.

Done this way, the question you ask for a quote gets sharper.

Not simply "how much is it?", but:

"What does this cost include — pre-show outreach, on-site cover, follow-up after we return?"

That is a much easier question to answer against what you actually need.

What you need and what the voucher can pay for are two different things

One thing has to stay separate here.

Something being necessary for your team does not mean the voucher can pay for it.

Before signing, it is worth checking the following with the operating body or the service provider.

whether the service is eligible
whether delivery and settlement fit within the programme period
whether there are costs you have to cover separately
what contracts or documentation are required

Settlement rules vary by operating body and programme, so work from the latest guidance.

Scailout's pricing also sits apart from any grant.

Scailout Project currently starts from KRW 5,000,000 for two months.

That is our starting price. It does not represent an export voucher support limit or what other companies typically contract for.

We quote once the scope for this show is established.

Booth construction, logistics and interpretation are not part of the base service, so check those separately if you need them.

And whether Scailout's service can be paid for with an export voucher depends on your programme and contract terms, and has to be confirmed separately.

If some of it is already decided, start there

An award does not mean rebuilding the plan from scratch.

If something is already settled, start from that.

the show you are confirmed for
the product material you are currently using
the type of customer you want to meet
overseas companies you have already contacted
the programme name and its conditions

With that in front of you, it gets much easier to decide what to confirm at this show, who to meet, and how far to reach out beforehand.

You do not need everything ready before talking to us either.

The show, the product and the kind of customer you want is enough.

If you already have contacts or leads abroad, bring those too.

If you want to focus on this one show, that is Scailout Project. If you have a market that has already been validated and need ongoing target research and lead management, that is Scailout Pipeline.

What each of the two covers is set out on our exhibitions page.

If you are using programme funding, tell us the programme name and its conditions.

Start from the work this show actually needs, then check which costs the programme budget can cover.

Frequently asked before a first call

Can we pay for Scailout with an export voucher?

It depends on your programme and contract terms, and has to be confirmed separately. Eligible services and settlement rules differ by operating body and programme. Check your award notice and agreement first, then ask the operating body or us — we will work through it with you.

Our show is already decided. Is there still anything to prepare?

Yes. A booth and your material appear once you sign for them. Who you meet, and what happens before you meet them, has to be decided separately — exhibitor research, pre-outreach, and getting meetings booked.

Does this include booth construction or interpretation?

Not in the base service. Booth build, logistics, interpretation and local hiring sit outside the base scope. If you need them, ask separately and we will confirm whether we can support it.