EXHIBITION · BATTERY SHOW EUROPE 2026
We started without a booth and began with the exhibitor list
Messe Stuttgart, Stuttgart, Germany · Jun 9–11, 2026
Starting with Battery Show Europe exhibitors, we reviewed 167 companies across Europe and the US and contacted 99 of them.
Twenty-one replied, leading to four actual meetings.
A French equipment maker agreed to share the materials with its customers, while a conversation with a European materials group expanded from batteries into fuel cells.
Story
This time, we checked the exhibitor list before the venue
Before even setting the travel schedule, we started with Battery Show Europe exhibitors and researched materials and equipment companies across Europe and the US.
One person was handling almost all international sales.
Materials and components businesses often rely on existing networks. Who knows which company and who has spoken with whom before can shape the next sales opportunity.
The problem was that nearly all of that work sat with one person. Even at exhibitions, staying at the booth left little time to find or contact new companies.
We chose whom to contact from the exhibitor list
We reviewed 167 Battery Show Europe exhibitors and related companies, shortlisted 52 that fit the coating technology, found the relevant contacts, and reached out directly.
We contacted 99 companies and received 21 replies. Instead of sending the same message, we reviewed each company's recent business and investment direction and decided what to ask first.
An equipment maker shared our materials directly with its customers
On August 13, we met a French atomic layer deposition equipment maker. After the meeting, it agreed to share our technical materials directly with its customers and arrange a three-way meeting if there was interest.
For a materials company, entering through an equipment maker with an existing customer base can sometimes be faster than finding end customers directly.
The conversation started with batteries and expanded into fuel cells.
On August 14, we met the equipment subsidiary of a European materials group. The discussion began with battery electrodes and separator coatings, then revealed that the technology could also apply to fuel-cell separators.
The original materials covered batteries only. After the meeting, we added fuel-cell applications and sent them again. Once the materials circulated within the group, a follow-up meeting was scheduled. Because conversations can uncover uses beyond the original assumption, we focused on learning what the other side genuinely cared about rather than only presenting.
Now the work is expanding beyond Europe
The work started around a European exhibition, then expanded to 45 companies in the US, 38 in Germany, 19 in Japan, and seven in France. France and Germany produced the most replies.
It is more important to decide whom to meet than simply when to go. Those relationships can continue long after the trip ends.
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